← Selected Work
Confidential Client
Premium Bakery & Celebration Cakes
Growth Strategy
Mandate
Strategic growth advisory on premium positioning, pricing and commercial focus.
Focus
- Market positioning
- Pricing strategy
- Strategic partnerships
- Brand growth priorities
Delivered
- Marketing plan
- Strategic priorities report
- Premium market direction
- Growth recommendations
What the work involved
Clarifying the highest-value customer segment, shaping a more selective premium brand strategy, and strengthening partnerships, referrals and commercial focus.